Sunday, October 25, 2009

Tie your TV Ads to your Online Ad Campaigns

76 Gasoline has been spending a decent amount of money for various commercials advertising their fun little apps during NFL Sunday games.

But do a search for one of their products ... tickettalker ... whystopper ... and they don't appear anywhere - not in the search results or with an ad. Don't they realize that marketing in offline media like tv is going to cause consumers to search for those products?

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